You’ve Changed. Your Career Should Too.
Career & Leadership Coaching for Women 40+
Ready to Step Into Their Next Professional Reinvention.
GET MY FREE CHECKLIST ' Clarity On The Next Steps In Your Career'
Meet Your Guide
These experiences deeply shaped how I support the women I work with today.
Today, I work as a licensed career coach and counselor, leadership coach, international trainer, and speaker, supporting women 40+ who want clarity and confidence as they step into their next professional reinvention.
Hi, I'm
Alena Wajs-Hielema
I'm glad you are here!
If you’ve landed here, there’s a good chance something in your career no longer feels quite right.
Maybe you feel stuck, restless, or unsure about what your next step should be.
I know that feeling – because I’ve been there too!
Over the years, I’ve gone through several professional reinventions myself: rebuilding my career after moving to a new country, leaving corporate to start my own business, and redefining my work and mission after experiencing severe burnout.
Alongside this lived experience, I bring:
✦ 20+ years of international professional experience
✦ Operational, recruitment, leadership & people development roles
✦ Academic background in sociology and HR management.
The Way I Can Support You
1:1 Coaching & Mentoring Program
In a trusted and supportive environment, you will gain clarity, uncover what drives you, and create a bold, actionable plan to reinvent your midlife career.
Transformational Mentoring Intensive
This session is designed to help you gain clarity, overcome obstacles, and create an actionable plan for your most pressing career or personal goal.
Training & Workshops
Interactive training and workshops on an accredited framework to take purposeful steps toward a career aligned with who you are today, elevating your leadership presence.
NEW E-BOOK!
“REIGNITE. The Power Playbook For Midlife Women Ready
For What’s Next.“
A strategic guide for ambitious midlife women who feel
ready for more, but want thoughtful reinvention
– not dramatic change!
Gain clarity, reconnect with your strengths,
and design what comes next!
She helped me figure out who I am and what I want out of my career and life. Together we identified the factors influencing my career development and assessed my interests, abilities, and values to make better decisions. I enjoyed every single conversation, even those difficult and challenging. The process was not only focused on tools for self-reflection and assessments but also on releasing limiting beliefs and building supportive habits to get me where I plan to be—a genuinely holistic approach. Alena always went the extra mile to support me where needed and was a source of laughter and never ending positive energy! I wholeheartedly recommend her to all professionals who, for whatever reason, are in career transition or planning to develop their careers differently, in alignment with their desires yet realistic"
Midlife is not an ending — it’s your springboard to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.
Midlife is not an ending — it’s your springboard
to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.
Do Any of These Ring True for You?
Stuck or uninspired in a role that no longer lights you up and craving renewed purpose.
Recovering from burnout or career fatigue and ready to regain energy and direction.
At a life crossroads—after redundancy, a milestone birthday or other major change — and questioning what’s next.
Considering a bold move, such as starting a business or turning a long-time passion into a career.
Seeking work with deeper meaning, aligned with your values and the person you’ve become.
Frustrated by stalled progression, held back by self-doubt or an inner critic.
Aware that your role may be at risk and wanting to plan your next chapter before change is forced on you.
Ready to revive a forgotten dream or skill and bring it to life in a modern, workable way.
Trust yourself! Together we’ll turn this moment of reinvention into your most rewarding chapter yet.
Stay up to date with new workshops and career tools designed for your professional advancement
Download a FREE Ultimate Career Reinvention Checklist for Women 40+
A grounded first step to help you understand what may already be unfolding in your next chapter.
Thank you!
To download the checklist, please confirm your email address in my mailbox!
My services
How We Work Together

Transformational Career Coaching Program
This brand, new program is for you, a woman who is excited to unleash her full self into the world and get clarity on a career that fits her ambitions, desires, strengths and is yet realistic!

Personal Leadership Mentoring
This Personal Mentoring INTENSIVE session is an excellent choice if you feel stuck with a certain career/life related issue and want to get going! It’s designed for a woman who desires to speed up her No1 PRIORITY!

Training & Workshops
I provide interactive training and workshops designed to build personal leadership and development skills for women who want to get out of their comfort zone, communicate more effectively, build their confidence, get rid of limiting beliefs.
Get Clarity on Your Next Career Steps
