The market is noise. Your next chapter isn’t.
You’re not stuck. You’re at a threshold.
Career reinvention and leadership presence coaching
for accomplished women 40+ who are done
waiting for permission.
No fluff. All fire!
GET MY FREE CHECKLIST ' Clarity On The Next Steps In Your Career'
Meet Your Guide
Hi! I’m Alena Wajs-Hielema
I’m glad you are here!
You didn’t come this far to feel this lost.
I know that feeling. Not theoretically – personally.
I rebuilt my career from scratch in a country that wasn’t mine, in a language that wasn’t mine, starting from a position that was somewhere between invisible and underestimated.
I left corporate. Built a business for seven years. It shut down. Burned out. Got back up.
Every single time – I chose to leap!
That lived experience, combined with 20+ years
in international business, leadership development,
and accredited coaching frameworks,
is what I bring into every session.
I’m warm. I’m direct.
I will not let you hide behind your own excuses.
And the women I work with tell me I bring an energy
that actually makes them move!
What brought you here won’t bring you there.
Let’s find out what will!
The Way I Can Support You
1:1 Coaching Intensive
Three months. Deep work. A complete identity and career reset for the woman who knows something has to change — and is finally ready to do something about it.
VIP Strategy Session
120 minutes. One pressing problem. Real clarity by the end of the call. For the woman who needs a mirror and someone who won't look away.
Workshops
Career reinvention and leadership presence — delivered online and in person. Open to individuals and corporate teams alike. For anyone ready for something that actually sticks.
Keynote Speaking
For leadership events and women's networks who want a speaker that doesn't just inspire. She unsettles. Tailored for corporate conferences, HR events, and women's leadership programs.
NEW E-BOOK!
“REIGNITE. The Power Playbook For Midlife Women Ready
For What’s Next.“
You already know something has to change!
This ebook not a self-help book. It’s not soft. It’s not full of breathing exercises and vision boards. It’s the honest, sharp, no-nonsense guide to figuring out who you are now – what you are worth, what you want, and exactly how to go get it!
Midlife is not an ending — it’s your springboard to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.
If you’re ready to align your work
with who you are today,
you’re in the right place.
You have the title. The track record. The respect.
And something feels very wrong.
Not broken-wrong. Not crisis-wrong.
Something quieter and more unsettling than that.
The role that built you no longer fits. The room where your voice should dominate goes quiet when you speak.
You wake up at 3am not anxious about failure but haunted by the feeling that you are living someone else’s version of your life.
You don’t have a career problem.
You have an identity that hasn’t caught up with who you’ve become.
That’s exactly who I work with.
Stay up to date with new workshops and career tools designed for your professional advancement
Not sure where to start?
Download a FREE Ultimate Career Reinvention Checklist for Women 40+
A grounded, honest first step. No fluff. Just clarity on what’s actually unfolding in your next chapter — and what to do about it.
My services
How We Work Together
Transformational Career Coaching Program
This brand, new program is for you, a woman who is excited to unleash her full self into the world and get clarity on a career that fits her ambitions, desires, strengths and is yet realistic!
Personal Leadership Mentoring
This Personal Mentoring INTENSIVE session is an excellent choice if you feel stuck with a certain career/life related issue and want to get going! It’s designed for a woman who desires to speed up her No1 PRIORITY!
Training & Workshops
I provide interactive training and workshops designed to build personal leadership and development skills for women who want to get out of their comfort zone, communicate more effectively, build their confidence, get rid of limiting beliefs.
Get Clarity on Your Next Career Steps
