The market’s uncertain.
Your potential isn’t. Let’s use it!
Expert career reinvention & leadership presence coaching for women 40+
No fluff. All fire!
GET MY FREE CHECKLIST ' Clarity On The Next Steps In Your Career'
Meet Your Guide
Hi! I’m Alena Wajs-Hielema
I’m glad you are here!
If you’re here, something in your career no longer fits.
You’ve worked hard. You’ve proven yourself.
And somewhere along the way, something shifted.
Maybe you’re invisible in rooms where your voice should matter. Maybe the role that once excited you now drains you. Maybe the market feels uncertain and you’re quietly wondering: is there still a place for me out there?
There is! And I’ll help you find it and own it!
I’ve rebuilt my own career from scratch more than once.
New country. Left corporate and started a business.
After 7 years, it shut down. Recovered from burnout and restarted. Unstoppable!
I know what it takes to reinvent yourself when the ground is shaking beneath you.
That lived experience, combined with 20+ years in international business, leadership and people development
is exactly what I bring into my work!
I’m warm. I’m direct. I don’t waste your time. And people
tell me I bring an energy that actually makes them move!
Ready to find out what’s next for you?
The Way I Can Support You
1:1 Coaching & Mentoring Program
In a trusted and supportive environment, you will gain clarity, uncover what drives you, and create a bold, actionable plan to reinvent your midlife career.
Transformational Mentoring Intensive
This session is designed to help you gain clarity, overcome obstacles, and create an actionable plan for your most pressing career or personal goal.
Training & Workshops
Interactive training & workshops on an accredited framework to take purposeful steps toward a career aligned with who you are today, elevating your presence.
Speaking Engagements
Keynotes can be tailored for business conferences, leadership events, and women-focused programs addressing career transition & professional change.
NEW E-BOOK!
“REIGNITE. The Power Playbook For Midlife Women Ready
For What’s Next.“
You know there’s more. This is the guide that helps you go get it!
Sharp clarity on who you are now, what you’re worth, and exactly where you’re headed next. No dramatic overhauls, just honest direction that actually moves you forward!
She helped me figure out who I am and what I want out of my career and life. Together we identified the factors influencing my career development and assessed my interests, abilities, and values to make better decisions. I enjoyed every single conversation, even those difficult and challenging. The process was not only focused on tools for self-reflection and assessments but also on releasing limiting beliefs and building supportive habits to get me where I plan to be—a genuinely holistic approach. Alena always went the extra mile to support me where needed and was a source of laughter and never ending positive energy! I wholeheartedly recommend her to all professionals who, for whatever reason, are in career transition or planning to develop their careers differently, in alignment with their desires yet realistic"
Midlife is not an ending — it’s your springboard to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.
Midlife is not an ending - it’s your springboard
to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.
Does any of these sound familiar?
You are good at what you do but you feel stuck, invisible, or just done with where you are.
The market feels brutal, and you are wondering if there's still a place for you.
You are at life crossroads after redundancy, a milestone birthday, or other major change, questioning what’s next.
You are tired of playing small but not sure what "bigger" actually looks like for you.
You've been passed over, overlooked, or just quietly sidelined, and you know you deserve more.
Burnout has taken the edge off your ambition, and you want it back.
You sense it's time for a change, but fear is louder than excitement right now.
If you nodded at any of these, you're exactly who I work with!
Trust yourself! Together we’ll turn this moment of reinvention into your most rewarding chapter yet.
Stay up to date with new workshops and career tools designed for your professional advancement
Download a FREE Ultimate Career Reinvention Checklist for Women 40+
A grounded first step to help you understand what may already be unfolding in your next chapter.
My services
How We Work Together
Transformational Career Coaching Program
This brand, new program is for you, a woman who is excited to unleash her full self into the world and get clarity on a career that fits her ambitions, desires, strengths and is yet realistic!
Personal Leadership Mentoring
This Personal Mentoring INTENSIVE session is an excellent choice if you feel stuck with a certain career/life related issue and want to get going! It’s designed for a woman who desires to speed up her No1 PRIORITY!
Training & Workshops
I provide interactive training and workshops designed to build personal leadership and development skills for women who want to get out of their comfort zone, communicate more effectively, build their confidence, get rid of limiting beliefs.
Get Clarity on Your Next Career Steps
