Rewrite Your Story

Career Reinvention For Midlife Women

GET MY FREE CHECKLIST ' Clarity On The Next Steps In Your Career'

Meet Your Guide

Hi, I'm
Alena Wajs-Hielema

I'm here to help you shape your next bold chapter using my capacity as a licensed career coach & counselor, award-winning leadership coach, and international trainer. I am a professional coach of EMCC Global (Dutch: NOBCO), upholding the highest international standards in coaching and mentoring.

With academic training in sociology and HR management, I offer over 20 years of international experience in operational, recruitment, leadership, and people development roles. 

By blending proven methodologies with lived experience, I guide you to regain clarity, elevate your leadership presence, and navigate career transition with confidence and strategic focus. 

With years of mentoring women across industries and all levels, I know that midlife isn’t
about starting over—it’s about building on all you’ve achieved and redefining your
professional direction with clarity, authority, purpose and courage. 

"Alena is a well-seasoned, extremely knowledgeable professional in every aspect, very inspirational, supporting and intuitive.
She helped me figure out who I am and what I want out of my career and life. Together we identified the factors influencing my career development and assessed my interests, abilities, and values to make better decisions. I enjoyed every single conversation, even those difficult and challenging. The process was not only focused on tools for self-reflection and assessments but also on releasing limiting beliefs and building supportive habits to get me where I plan to be—a genuinely holistic approach. Alena always went the extra mile to support me where needed and was a source of laughter and never ending positive energy! I wholeheartedly recommend her to all professionals who, for whatever reason, are in career transition or planning to develop their careers differently, in alignment with their desires yet realistic"
Elwira Dłużniewska
Director Sales Development and Administration

The Way I Can Support You

1:1 Coaching & Mentoring Program

In a trusted and supportive environment, you will gain clarity, uncover your strengths, and create a bold, actionable plan to reinvent your midlife career.

Transformational Mentoring Intensive

This session is designed to help you gain clarity, overcome obstacles, and create an actionable plan for your most pressing career or personal goal.

Training & Workshops

Interactive training and workshops on an accredited framework - take purposeful steps toward a career aligned with who you are today, elevating your leadership presence.

Midlife is not an ending — it’s your springboard to a more purposeful career.
If you’re ready to align your work with who you are today, you’re in the right place.


Midlife is not an ending — it’s your springboard to a more purposeful career.

If you’re ready to align your work with who you are today, you’re in the right place.

Do Any of These Ring True for You?

Stuck or uninspired in a role that no longer lights you up and craving renewed purpose.

Recovering from burnout or career fatigue and ready to regain energy and direction.

At a life crossroads—after redundancy, a milestone birthday or other major change — and questioning what’s next.

Considering a bold move, such as starting a business or turning a long-time passion into a career.

Seeking work with deeper meaning, aligned with your values and the person you’ve become.

Frustrated by stalled progression, held back by self-doubt or an inner critic.

Aware that your role may be at risk and wanting to plan your next chapter before change is forced on you.

Ready to revive a forgotten dream or skill and bring it to life in a modern, workable way.

Trust yourself - together we’ll turn this midlife transition into your most rewarding chapter yet!

Stay up to date with new workshops and career tools designed for your professional advancement

Stay up to date with new workshops and career tools designed for your professional advancement

Sign Up For The Newsletter & Download a FREE Ultimate Mid-Life Career Change Checklist

My services

How We Work Together

coaching

Transformational Career Coaching Program

This brand, new program is for you, a woman who is excited to unleash her full self into the world and get clarity on a career that fits her ambitions, desires, strengths and is yet realistic!

Personal Mentoring

Personal Leadership Mentoring

This Personal Mentoring INTENSIVE session is an excellent choice if you feel stuck with a certain career/life related issue and want to get going! It’s designed for a woman who desires to speed up her No1 PRIORITY!

speaking

Training & Workshops

I provide interactive training and workshops designed to build personal leadership and development skills for women who want to get out of their comfort zone, communicate more effectively, build their confidence, get rid of limiting beliefs.

Get Clarity on Your Next Career Steps

"For quite some time I was looking for a coach who understands feminine challenges in a business environment. Already after a few minutes, I was astonished by Alena's profound knowledge of the subject. She quickly understood my challenges and immediately in the first session she was able to give me a set of a few valuable tips. Alena is not only an expert in this field, but she is also a very charismatic person full of positive energy. I definitely recommend her to each ambitious and intelligent woman who feels stuck in her career and would like to find a way to turn things around."
Wioletta Pietrasiak
ACMA, CGMA, EMBA | FP&A Director | Senior Finance Business Partner | RSM, Erasmus University - OneMBA | CIMA